Mediums evolve, stories endure

The Public Relations Society of America defines the management of public relations as:

• "Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
• Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
• Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
• Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above."

“A good PR story is infinitely more effective than a front-page ad.” – Richard Branson

“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet

“Some are born great, some achieve greatness, and some hire public relations officers”. – Daniel J. Boorstin

“The best way to predict the future is to create it.” – Peter Drucker

"If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer