The Public Relations Society of America defines the management of public relations as:
“A good PR story is infinitely more effective than a front-page ad.” – Richard Branson
“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” – John D. Rockefeller
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet
“Some are born great, some achieve greatness, and some hire public relations officers”. – Daniel J. Boorstin
“The best way to predict the future is to create it.” – Peter Drucker
"If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
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